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The Rise Of The Sovereign Creator
win in the world of never-ending hustle, AI & saturation
The past few decades have changed a lot of things.
Now you don’t have to spend a decade writing a book, finding a publisher & waiting to find out whether your ideas have resonated with people or not.
Now, making an impact isn’t limited only to a selected few, who were somehow destined to change the world.
The internet has made it accessible for everyone to spark a positive change worldwide with their own ideas.
The internet has become the vessel between your personal improvement, and the improvement of others.
These days, creatives are solving problems, systemizing their solutions & sharing them in public, and they get paid for doing so.
Even I’ve done it myself:
I’ve transformed from an average curious individual with no audience, to a still average & curious individual, but with a 24,000+ audience, +$1000 made in online revenue, a powerful network, and already impacted life a few lives (I’m still 14 btw.)
And guess what?
You can do the same.
Yes, even when you think your niche is saturated.
Yes, even in a world that’s been overtaken by AI.
Yes, even if you’re not an expert in anything.
And today, I’ll show you how (in less than 5 minutes) ↓
Leverage vs Results
I see 99% of people who get on the creator path make 1 mistake:
They chase Results instead of Leverage.
Why is that wrong?
Because results are only short-term.
But leverage is the ability to produce those results in the long term.
Example:
If you want to go viral (in order to increase your following), you’re chasing results. It only works in the short term.
But if you want to produce unique value, so you can steadily grow your following, you’re building leverage. It’s gonna serve you in the long term.
I like to call people who are chasing results “Overworked Audience-Building Dummies.”
They’re way too caught up in the numbers game. Posting basic platitudes, sharing their tweets engagement groups & commenting on 696 accounts per day just to get exposure.
And once they stop, they become the Starving Scholars:
Nobody cares about their ideas
They’ve got 0 real fans
They’re gaining a few followers per month
On my journey, I’ve experienced being on both sides.
And over time, I’ve become something that is the exact anti-dote of Starving Scholar & Overworked Audience-Building Dummy:
The Sovereign Creator.
The Rise Of The Sovereign Creator
The Sovereign Creator is focused on building leverage, where instead of trying to chase results, one aims for becoming the type of person that attracts them.
The Sovereign Creator doesn’t have to worry about market saturation, because he’s creating his own unique category.
The Sovereign Creator doesn’t have to worry about engagement because he knows the secrets of impactful writing to communicate his ideas effectively.
The Sovereign Creator doesn’t have to worry about growth, because he has a powerful network to spread his ideas.
In a world of never-ending hustle, The Sovereign Creator isn’t worried about falling behind, because he attracts great results by default.
Today, I can show you how to become one.
Are you fired up enough?
You should.
If you aren’t this path probably isn’t for you.
But if you are…
Let’s kick your Sovereign Creator journey off.
5 Steps To Becoming The Sovereign Creator
"Leverage comes from building skills, credentials, and relationships that make you unique and valuable so that you can create value without having to trade time for money."
Upskill Yourself
Nail Down Your Positioning
Become A Deep Thinker
Learn Persuasion
Build Network
Let’s break down each.
1) Upskill Yourself
“The fastest way to get paid is to get good.”
If you want to get into the game & prove your competence, you need to start building foundational skills.
Foundational skills = skills that can make you money.
Ex.:
Speaking
Persuasion
Writing
Design
Video-Editing
Skills help you solve real-world problems.
And a person who can solve problems gets separated from people who can’t.
That’s how you start getting into people’s awareness:
Because being able to solve a problem is enough.
People never look for experts to teach them.
They look for people just a few steps ahead of them.
2) Nail Down Your Positioning
“When starting, be useful. When scaling, be unique.”
As I’ve mentioned previously:
The Sovereign Creator doesn’t have to battle market saturation, because he has created his own market.
How do you do it?
You define your long-term goal (which is also gonna be the goal you’ll lead other people towards)
You use your skill to get closer to it
You begin to solve problems you encounter in a unique way & share the solutions online (which is going to attract your die-hard fans)
“But how do I make myself unique?”
Pair the foundational skill you’ve learned with your personal interests.
Remember:
People pay attention when you combine things that shouldn’t go together.
Examples:
Dan Koe -> Entrepreneur obsessed with spirituality
Ali Abdaal -> Doctor + YouTuber
Claudia Stellner -> 14-year-old kid + creator
3) Become A Deep Thinker
Sovereign Creators are just great thinkers in disguise.
They’re always questioning & going in depth of things.
They’re always looking at everything from a lens of a scientist.
They look for hypotheses.
They start seeing patterns.
They dissect everything into pieces, and then piece it together into a new whole.
And that’s how they create unique content that seems original, deep & novel:
They hunt for ideas that spark their curiosity
They dive into them deeper
They connect them with other ideas
They package them up into 1 perspective
They keep exploring the world from their unique lens
This way, they have their Endless Content Syhtnesis System nailed down.
4) Learn Persuasion
No matter how good your ideas are…
If you can’t communicate them clearly, nobody’s gonna know about them.
If you want to make greater impact on the world, study persuasion, copywriting & marketing.
If you’re good at selling products, you’ll be crazy good at selling ideas.
— Claudia Stellner (@claudiastellner)
5:52 AM • Apr 23, 2023
The most impactful writers I know have practiced at least the basics of persuasion.
That includes things like
awareness levels
conversational writing
writing good headlines
psychological biases
market research
Some of the resources you can learn from:
Joe Sugarman (and his Adweek Copywriting Handbook)
But remember:
People don’t consume content that is valuable. They consume content that looks valuable.
And persuasion is what helps you with that.
4) Build A Network
“The best content doesn’t win. The best content with the best distribution does.”
You need to build a network of friends & bigger creators to help you spread your ideas & get more exposure.
Don’t take pride in being a lone wolf, and aim for connecting with at least 1 new cool person per week.
The playbook is simple; it just requires consistency.
look for people who follow your favorite creators & are at approximately the same spot as you (or ahead of you)
engage with their tweets every day
write a good DM
keep the conversation going
hop on a call
repeat
Eventually, with this approach, you’ll build your Inner Circle.
A network of a few people will serve you the most.
And those are the pillars to becoming The Sovereign Creator.
Don’t forget:
Each step is going to take a few weeks/months to optimize.
But you’ll never regret it.
See for yourself.
Have a great week ahead,
— Claudia “The Sovereign Creator” Stellner
P.S.: I’m gonna go much more in-depth into all of these pillars of becoming The Sovereign Creator in my course “The Sovereign Creator Blueprint” that’s gonna be launching to my email list soon. Stay tuned y’all 👀
P.S.S: Don’t forget to catch some sunlight today like me & my dog Rocky did ;)
